User Experience

According to my purpose, it is to solve the user problems to make user journeys simple, clear, and direct. When time flew by, the strategy turned to be more customer-centric in order to improve the journeys of our targeted users better living with our thoughtful product and service.

*Some of my works in each project need to be kept due to company policy.

If you would like to explore more please feel free to contact me.*

01 Mortgage

UX Researcher | UX Designer | Initial UI | Facilitator

The project began with the failure of product development but this lesson learned has turned to be a successful product that achieved global awards in various parts, especially customer experience improvement.

02 Customer Experience

UX Researcher | Facilitator | Mentor

As a part of CX team member, there are many tasks that CX needs to achieve from providing a design thinking process to several bank departments to making an alignment on the to-be customer journey with bank products.

03 Robo Advisory

UX Researcher | UX Designer | Facilitator

There are some bank companies that have this product. So I mostly focused on user research from behavior exploration to usability tests.

04 UX Association

Facilitator | Coordinator | Moderator

The community aims to make sure that everyone, who is interested to become UX or works with a design team, will fulfill with understanding user experience and ready to work.